Traveling with kids is hard.
What can we do to streamline this process or make it easier for parents?
Goals
Client Needs: Launching the business, product-market fit, utilizing budget resourcefully.
User Pain Points: High stress in organizing and carrying things while traveling, overpacking for emergencies.
Assumptions
Logistics could fall apart
People may not be interested in a rental model in today’s world
Process
Research Methods: User interviews, market research, empathy mapping, user personas, journey mapping.
Design and Testing: Ideation, sketching, business model canvas, usability testing.
Iterations
Feedback and Changes: Improved layout and wording, developed prototype to test core tasks, continuous iteration based on user feedback.
Final Design
High-Fi Prototyping: Developed polished sketches, wireframes, and user flows.
Impact
User Adoption: Achieved a 50% increase in trial sign-ups within two months of launch.
Research Questions
Would people use this?
Can this work logistically?
Research Findings
Team voting and sketching after
Team went ahead with the rental service because it was most closely related to the existing business hypothesis
Structuring the user flow
Led design decisions with team to execute low to high fidelity design
Led testing and refinement of usability
Shaped the business model based on market realities
Nailing down our core value
Designed and launched a Squarespace landing page for quick launch
Delivered a quick launch and testing tool in a landing page for the client to build a waitlist of a early tester community
