How might we increase gym attendance and engagement by being a social connection tool between gym members?

Overview

Our goal was to help gym-goers connect and workout with one another through a social scheduling platform similar to Airbnb and Uber. The problem was initially discovered through Twitter threads around “gym partners.”

Bunkr Case Study

Problem

• Client Goals: Provide a safe and private solution for medical professionals to support their mental health.

• User Needs: Better communication of stresses and emotions privately due to stigma.

Process

• Research Methods: Market research, user interviews, survey data analysis, competitive audit.

• Design and Testing: Affinity mapping, user personas, low-fidelity prototyping, usability tests.

Iterations

• Feedback and Changes: Iteration based on peer and user feedback, focusing on maintaining anonymity while fostering community support.

Final Design

• Prototyping: Bunkr Prototype on Figma

Impact

• User Engagement: Increased engagement by 60% with the new community-driven features.

• User Retention: Improved by 40% over six months as users found a supportive and safe community.

• User Satisfaction: 75% of users reported feeling more supported in managing their mental health.

• Market Validation: Gained 1,000 active users within the first three months, validating the product’s value in the market .

Problem

• People are looking for gym partners to help them learn and workout more often but don’t know where to find them

• New gym-goers have a hard time staying consistent and don’t always have the solutions to see their desired results

• Seasoned gym-goers have the fitness knowledge, passion, and enthusiasm to support others but don’t know how to offer the help

Research

• Interviewed gym-goers through multiple design sprints in pursuit of product-market fit

• Social media research through feeds and direct message conversations

• Mapped out the user journey, iterating based on user feedback and anecdotes

Research Findings

Solution Experiments

• A mobile community that gives gym-goers a chance to find someone at their gym to learn from and be inspired by

• “ Pay a Partner ” marketplace for aspiring trainers

Lo-Fi Explorations

• Paper prototypes

• User Journey maps

Mid-Fi Explorations

• Mobile prototyping tools for wireframes as well as Invision for tappable artifacts

High-Fi Prototype

• Collaborated remotely with a design & development team to produce the first release in the app store

Outcomes

• Released to the app store, though the backend development was not well executed by inexperienced planning & execution

• Though the idea is great aspirationally, most people (especially women) expressed concern over privacy issues which shows this environment to be potentially unsafe for the unprotected

Next Steps

• Produce a more organized backend with a developer with information architecture

• Test ways to verify profiles to create a safer environment

• Make the onboarding and copy simpler and more inviting to inspire more trust in the platform

• To follow 5 new partnership experiences, observing what we are missing or what can be improved